Deadline Dominance: The Complete Framework for Timeline Control in SaaS Sales

🏁 Introduction

Most SaaS deals don’t fall apart because of pricing.

They stall because there’s no clear deadline—and no one’s in control of the clock.

The Deadline Dominance module teaches Account Executives how to set and defend deal expiration dates with confidence. It’s simple, tactical, and powerful: when used properly, a well-placed deadline becomes the rep’s strongest lever for forecasting accuracy and close rate consistency.

In this course, you’ll learn how to set realistic, respected expiration dates—ideally by the 25th of the month—and hold your ground without sounding aggressive or artificial.

📦 What You’ll Learn:

• How to introduce deal expiration dates with clarity and purpose
• Why the 25th of the month is the anchor point for reps who want control, not chaos
• How to hold the line when buyers stall, Procurement drifts, or internal priorities shift
• How to frame deadlines as coordination tools, not pressure tactics

🧠 Inside the Module:

✅ When to introduce the expiration date—and how to make it land without resistance

✅ What to say when buyers ask “Is this firm?”

✅ How to reset the timeline when someone drops the ball without sounding defensive

✅ Why deadlines protect the deal—even when they aren’t enforced

🛠 Use Deadline Dominance To:

• Prevent last-minute scrambling at EOQ
• Build urgency without discounts
• Defend your forecast with confidence
• Stay in control without sounding inflexible

Whether your deal’s in Procurement, waiting on legal, or stuck in “we’ll get to it soon,” this course gives you the tools to say:

“This deal has a deadline. Let’s move.”

🎧 Bonus: Includes role-play modeling on how to set, communicate, and defend expiration dates without losing momentum—or margin.

// Michael Feichtner